Digital Mission 2010 @ SXSWi
Our Work Rory, 9 March 2010
Doing our bit for British digital businesses, Better Things announces the British Invasion with this visual identity for the UKTI’s digital mission to SXSWi in 2010.
Visuelle: to infinity and…
What We Like Rory, 2 March 2010
We’ve been noticing that sites are using this form of technology more and more – it’s been popping up all over the internet recently. Visuelle is one of our favourite examples of infinity scrolling – it’s simple and elegant, and the content is cool too – the site contains some really impressive work.
I challenge [...]
‘I’m on a horse’
Our Thoughts Rich, 27 February 2010
Old Spice. Something worn by everyone’s Dad in the seventies, and possibly still worn by everyone’s grandad. Redolent of sweaty Saturday nights in dodgy boozers with swirly carpets and fake velvet seat coverings. Not something any self-respecting young gent would want to associate themselves with, you would think.
Catching Z’s
What We Like Rory, 27 February 2010
Sofa
Its good to know that we’re soon to be taking delivery of our very own office sofa, as according to thinkingforaliving.org, one of our favourite design resources, we creatives should take a nap every so often to filter out the ideas that make sense and the ones that don’t.
Lego, a boy’s best friend
What We Like Rory, 27 February 2010
Guerrilla toy building at its best, have a look at the artist Jan Vormann’s interesting take on that old favourite Lego.
Good
What We Like Rich, 25 February 2010
Good is a site devoted to helping people live well and do good. Which is all very well and good – but what we really like about Good are the brilliant infographics. Check them out!
Auto Trader Visual
Our Work Chris, 25 February 2010
An eye catching DM package that illustrates how Auto Trader’s slideshow product works in crystal clear detail.
Pepsi falls out of love with Super Bowl
Our Thoughts Rich, 22 February 2010
Media sales guys don’t usually struggle too much trying to sell Super Bowl ad spots. After all, with a huge US television audience (around 90 million this year) it must be a no-brainer for brands, right?
Wrong. Pepsi, usually a shoe-in for a Super Bowl spot, have this year bucked their own trend by eschewing the NFL showpiece in order to invest the money in…you guessed it, social media.
American Apparel, web 2.0 and pants
Our Thoughts Rich, 22 February 2010
A wonderful example of UGC and crowdsourcing from American Apparel:
“We’re looking for a brand new bum (the best in the world!) to be the new “face” for our always expanding intimates and briefs lines. The winners will be flown to LA, photographed and featured online. Send in a close-up photo of your backside wearing American Apparel panties, bodysuits or briefs for consideration and vote for your personal favorites.”
Masterframe
Our Work Chris, 22 February 2010
Updating the identity of this leading sash window manufacturer, to inspire and communicate more clearly with the target audience.
CoolBrands
Our Work Chris, 22 February 2010
Books that include only the coolest brands in the UK.
NSPCC promotional literature
Our Work Chris, 22 February 2010
Inspiring a wide audience of fundraisers and sponsors across the UK.
Auto Trader Mobile
Our Work Chris, 22 February 2010
Helping dealers understand the benefits of Auto Trader Mobile.
Bygone Collection
Our Work Chris, 22 February 2010
A premium look and feel for Masterframe’s Bygone range of sash windows.
Helping VAX increase their product sales through the Argos catalogue.
Reed sponsors short film competition
Our Thoughts Rich, 22 February 2010
I don’t know about you, but I always think of Reed, the job site, recruiter and supplier of temporary labour as a little bit evil. I don’t know all that much about them, but I bracket them broadly with recruiters, which condemns them to be dismissed instantly and without much thought.
But Reed have gone and launched a lovely little short film competition which has changed my perception of them a little bit.
Digital Mission
Our Work Chris, 19 February 2010
A strong British identity to help promote the hottest digital companies in the UK at SXSWi in Texas.
Superbrands
Our Work Chris, 19 February 2010
Books that include only the best consumer brands in the UK.
Bike Trader media pack
Our Work Chris, 19 February 2010
Communicating the benefits of advertising in a fun and informative way.
