ICIS were launching a new service delivering Gas Fundamentals data to Gas Traders across Europe. The data is delivered in two formats, via PDF report attached to an email and via FTP data feed. The ability to receive the data in the your preferred format needed to be clearly promoted alongside the benefits of the data being delivered.
A campaign identity was created to ensure recognition across all media. The various media channels included emails, landing page, printed DM, digital banners and video highlighting the ability to receive the data in the format that is most suited to them. A free trial PDF report was on offer to give the recipient a taster of the data on offer that also generated leads that could be followed up by the sales team.