Better Things

Helping Mimecast promote their services to healthcare professionals

The problem

After a recent brand refresh, Mimecast needed to create a new style of animation for their videos that complimented and further developed the new visual identity. We were tasked with storyboarding and animating an engaging short video to promote their Healthcare IT solutions.

The solution

Using the styling from Mimecast’s corporate¬†iconography, we created a strong graphic based sequence, using an up tempo pace that utilises movement and depth to ensure the viewer stays interested and informed, a combination of words and clear voice over were used.

Take a look for yourself by clicking play on the video above.