Digital Mission, arranged by Chinwag and UKTI, takes the UK’s top digital companies to SXSWi in Austin Texas, allowing them to promote themselves to an American audience. A strong British identity was needed to work across various formats for the event, including brochure handout, event stand, badges, adverts, the works.
As this was the first Digital Mission, the Union Jack was the clear choice for communicating that these are British digital companies. Using a worn effect to differentiate Digital Mission from other promotions at SXSWi, helping them stand out amongst more ‘techie’ brands.
Stand image courtesy of http://benjaminellis.org/