Better Things

The magic of Christmas at the English National Ballet

The problem

English National Ballet wanted to send a Christmas greeting to their members and fans. The greeting needed to communicate ENBs Christmas programming whilst reflecting ENBs brand values, and of course be lightly dusted with a little bit of Christmas magic!

The solution

Better Things edited together existing video footage of English National Ballet’s Christmas programming (The Nutcracker and Strictly Gershwin) to create a specific piece for the season. We then embedded the video on a microsite and hid it behind an animated curtain, which opened to reveal the auto-playing video.

We also created an HTML email to drive members to the microsite.

Click here to view the ENB Christmas message. As this is seasonal content, it may be taken down at any time, so apologies of the link is dead when you click it.

English National Ballet Christmas message screen 1

English National Ballet Christmas message screen 1

English National Ballet Christmas message screen 3

English National Ballet Christmas message screen 4

English National Ballet Christmas message screen 5

English National Ballet Christmas message screen 6