Better Things


Homepage video to communicate the top line benefits of Menu Analyser

The problem

Menu Analyser wanted to reduce bounce rates from their website and encourage visitors to trial their Menu Analyser software. Menu Analyser is a nifty piece of kit that delivers detailed nutritional values, as well as costs per portion to restaurant businesses, that helps diners understand the content of what they are eating, as well as helping the restaurant understand the profit they make per dish on their menu.

The solution

We created an impactful homepage video that communicates the top line benefits of the Menu Analyser product to the website visitor. The animation also helped Menu Analyser build on their distinctive brand, with video host ‘Henri’ speaking to the viewer throughout, asking questions that would resonate with a restaurant owner.

The video ends on the call to action of ‘Try the live demo now’.

View the video for yourself above.