Better Things

Promoting gas market coverage from ICIS using video

The problem

ICIS were launching a new service delivering Gas Fundamentals data to Gas Traders across Europe. The data is delivered in two formats, via PDF report attached to an email and via FTP data feed. We needed to create a video that promoted the benefits of the data above that of the two formats that the data was delivered in.

The solution

Using graphs and chart data extracted from the PDF report for visual consistency, we created a video highlighting the benefits of the key data segments that both the PDF and FTP feed delivered without any bias towards either format.

Take a look at the video for your self above.