UMU. needed an identity that represented their niche service offering in a unique way. As a high end consultancy they needed a look and feel that not only represented what they do but also represented the fact that they are the premium option for their target audience.
A strong but simple typeface was used for the logo mark and a library of images was also created using natural imagery, that represents the guidance UMU. gives in uncertain environments. The overall look resulted in a bold, sophisticated look both online and in print.