Better Things

Increasing sales via the Argos catalogue

The problem

VAX sell the vast majority of their product through the Argos catalogue, so when they decided to update their identity this was the main consideration in terms of look and feel. They also required an update for their packaging and website, with all materials needing to clearly communicate their dry products from their washers.

The solution

Retaining their existing lozenge logo, a dynamic curve shape was introduced to help divide the space on the page that resembles a vacuuming motion. Dry cleaners used the instantly recognisable orange, while washers were clearly identified with the use of blue.