The problem

Beyond Analysis had a dated site that didn’t reflect their recent rebrand and was built on an outdated and difficult to use CMS. They approached Better Things to:

Develop a content strategy that would articulate simply and clearly what Beyond Analysis do, as well as help the site with search visibility

Redesign the site to reflect the client’s recent brand refresh

Implement the site on a user-friendly CMS and ensure that every part of the site could be quickly and easily updated without requiring technical expertise

Integrate the site with the client’s social media properties.

Better Things were also asked to support Beyond Analysis’s growth by enabling them to use the website to recruit the best people in the market.

The solution

We knew that in order to make the new Beyond Analysis site standout in the competitive marketplace we had to think differently. We needed to make sure the site would remain fresh and exciting to entice visitors back on a regular basis; and to give the team at Beyond Analysis a platform to demonstrate their expertise. Making editorial content the focus of the site ensured this would happen. So we developed a content strategy that focussed on a category-driven news feed designed to show off the expertise and talent of the people behind Beyond Analysis.

We then applied Beyond Analysis’s new branding, adapting it slightly for web use with the addition of some new fonts and illustration styles, and using responsive design to ensure the site worked across a range of devices including tablet and mobile – with the floating navigation defaulting to a more traditional navigation bar at certain screen sizes.

We worked with the client to build a list of search keywords and then developed search optimised content for the entire site, and we fully integrated the site with Beyond Analysis’s social media properties, including Twitter and Facebook – pulling tweets from senior members of staff into the homepage feed using Twitter’s API and a hashtag.

Finally, we built the site on WordPress, an easy-to-use, open-source CMS and provided full user-documentation and staff training.

The result

An easy to use, easy to update website that delivers on branding and communicates exactly what Beyond Analysis are about – both in terms of what they do and their corporate culture and ethos. The site received 83% uplift in website traffic and is tracking significantly higher on a day-to-day basis for all traffic and quality indicators.

You can visit the site at www.beyondanalysis.net

The problem

English National Ballet wanted to send a Christmas greeting to their members and fans. The greeting needed to communicate ENBs Christmas programming whilst reflecting ENBs brand values, and of course be lightly dusted with a little bit of Christmas magic!

The solution

Better Things edited together existing video footage of English National Ballet’s Christmas programming (The Nutcracker and Strictly Gershwin) to create a specific piece for the season. We then embedded the video on a microsite and hid it behind an animated curtain, which opened to reveal the auto-playing video.

We also created an HTML email to drive members to the microsite.

Click here to view the ENB Christmas message. As this is seasonal content, it may be taken down at any time, so apologies of the link is dead when you click it.

The problem

Beyond Analysis asked Better Things to come up with an online device to help generate some buzz around the launch of their new website. The device needed to bring to life Beyond Analysis’s ability to ‘unlock the power of data’ – but in a fun and engaging way. It also needed to drive awareness of the website launch, and drive traffic to Beyond Analysis’s website.

The solution

Based on the understanding of the Beyond Analysis brand that we gained during our brand discovery workshop, Better Things developed a launch campaign based around a fun social game. We developed a Twitter analyser game which allowed visitors to enter their (or their friends’, or their favourite celeb’s) Twitter username to find out what personality type they are.

The game, built as a microsite, draws on individual users’ last 20 tweets, via Twitter’s API, and scrapes them for certain keywords. We developed keyword categories associated with certain ‘personality types’ – all very tongue in cheek – and then served up the results. We then built in share tools – so that the end user could share their results page with their friends via Facebook, Twitter or Google Plus.

Traffic was driven to the game via a launch email to Beyond Analysis’s database, and a PR campaign aimed at tech and marketing trade journalists, using chocolate-based bribery – see image above. The game threw up some interesting results that gave us a great PR hook – who would have dreamed, for example, that Katie Price was 100% workaholic, or Boris Johnson 100% party animal? (Rio Ferdinand on the other hand was perhaps a little more predictable, throwing up a profile of 40% gym bunny, 20% audiophile, 20% workaholic and 20% sports fan).

The result

The game resulted in positive PR coverage of the website launch and an 83% uplift in website traffic.

Click here to play the Beyond Analysis Twitter game.

The problem

Ingresso, a tech business operating in the ticketing industry, needed to develop a web presence, and they needed to develop one quickly. They asked Better Things to help them create a site that would succinctly explain what the company does, what products it offers, and most importantly generate leads and enquiries.

Ingresso needed to be able to edit certain parts of the website.

In terms of branding, Ingresso had a logo, but little else, so Better Things were tasked with building a brand language around the pre-existing logo and applying that language to the corporate website.

The solution

After coming to a thorough understanding of Ingresso’s business and target audience – and with budget in mind – Better Things developed a single page website solution for Ingresso.

The single page format, with jump-to links and multiple contact CTAs, ensured that Ingresso kept the content brief and to-the-point, whilst maximising the opportunity to develop enquiries. In order to get the site up and running on-budget and within a tight timeframe, Better Things built the site on WordPress, limiting CMS control to certain crucial sections of the website.

The result is an easy-to-use website that delivers the crucial information on Ingresso’s services and offerings in a quick and instantly accessible format.

Check out the Ingresso site

The problem

As documented in our case study on the brand identity we created for Highgate Newtown Community Centre (HNCC), the challenge for HNCC was to try to replace the hole in their funding left by local government cuts. They realised that their only hope of doing this was to build awareness of their offering amongst the local community, to deepen engagement with the community and then to turn that engagement and good will into volunteers for the centre. In this way HNCC would be able to continue to offer the outstanding support and services that have made them such a successful centre in the past.

Step one was to create a compelling brand identity. Step two was to build on that identity and create a website that would communicate not only the values and mission of the centre, but also act as a showcase for the services and support available through the centre.

The problem

Highgate Newtown Community Centre (HNCC) had a problem. After years spent successfully providing support and services for the community, they were facing big cuts to their funding from their local authority. They knew that they needed to adjust quickly to the new political reality, and the new funding landscape ahead of them. So they took the decision to develop a brand – something they had never previously had – in order to help them engage more than ever before with their local community.

The challenge for Better Things was to develop a brand identity that would help HNCC build on their existing profile in the local community. The identity would need to continue to reflect the centre’s reputation in the local area for providing affordable and relevant community services and support – resonating with, and not alienating, the centre’s existing user base. But more importantly, the identity needed to lend HNCC the authority it needed to attract volunteers – volunteers that would be the centre’s lifeblood after the funding cuts – and recruit new users from across the incredibly diverse spectrum of the local community.

The upshot of this recruitment of volunteers and new users would be a community centre genuinely at the heart of its community; and a community with a real sense of ownership over their centre.

The problem

The guys at Nottingham City Council are a bright bunch. One day whilst visiting London they noticed that Hackney Borough Council was running an interesting public health campaign. Rather than make a note and then get someone in their creative team to copy it, they thought how cool it would be if they could buy the creative from Hackney and adapt it slightly (their logo, perhaps their fonts) to run in the streets of Nottingham. Hackney would recoup some of the expense they incurred in producing the campaign – whether internal costs or external agency costs – and Nottingham would save money by not having to originate expensive campaign creative.

Being no slouches, (and being somewhat proud of the campaign creative that their team produce) they also realised that for bigger local authorities like them, there was a real opportunity to sell campaigns and make some money back – enabling them to do more with their budget in the face of public spending cuts. And of course for smaller authorities, the option of being able to buy artwork at a fraction of the cost of originating it would mean budgetary savings and/or increased ability to have an impact on their local area.

They decided that they wanted to create a marketplace where local authorities could trade their campaign artwork.

They also recognised that many local creative agencies may be worried about the development of such a marketplace, seeing it as competing with them for creative budgets. But they envisaged agencies re-selling campaign artwork where they held the copyright to do so, recycling failed pitch creative, or indeed using any ‘down time’ to create generic campaigns to sell to multiple councils via the marketplace.

Of course, as a public sector project, the budget was restrictive, even if the idea was good.

The problem

Equib is a three year old uncertainty management consultancy. Fast growth has meant that the temporary logo and off-the-shelf website that they developed for their launch is no longer adequate to their needs.

Equib’s initial business and growth came from personal contacts and recommendations, so their brand identity and web presence wasn’t all that important to them. However, recently they have found that they are expanding into new territories where they are being sold in to high-level staff who don’t know them, and have no reason to trust them. Their branding and website are key to presenting Equib as a viable, large scale, trustworthy business that can get the job done – and this is key to them winning large contracts.

The problem

In line with Trader Media Group’s dedication to digital innovation, and after extensive research, Auto Trader realised there was a need amongst their advertisers for a dedicated environment for sales of brand new cars. They developed their New Car website – the first of its kind – specifically to give dealers and franchisees the tools they need to sell new cars to customers.

Auto Trader needed to communicate this to their dealer and franchisee advertiser base, and asked Better Things to help them do it.

The problem

Trader Media Group wanted to launch a new product, RAZSOR, aimed at car dealers. The product is a website building package, enabling car dealers without a website or with an old/outdated website to buy a new one at a competitive price. The new RAZSOR websites are content management system (CMS) controlled, search engine optimised, and importantly, ready to integrate with Trader Media Group’s flagship Auto Trader website.

Trader Media Group needed to make dealers aware of the advantages of the new product so that as many as possible bought a new RAZSOR site.