Clearer communication for this industry leader

The problem

One of the UK’s leading sash window manufacturers, Masterframe, needed to update the look and feel of their long established brand whilst retaining their existing logo mark, a symbol instantly associated with quality in the industry.

The solution

We looked at giving the Masterframe brand a simpler design, with the focus being put on the photography used, both lifestyle and product. This allows the brand to communicate more clearly across all formats, both in terms of inspiring the target audience as well as giving them the facts about the product they are investing in.